Walmart Marketplace Fee Calculator
Walmart Marketplace charges one thing: a category-based referral fee between roughly 6% and 15%, with no monthly subscription. Enter your price, category rate and costs to see the fee and profit. The default 15% fits most general-merchandise categories — adjust to match yours.
How Walmart Marketplace fees work (2026)
Walmart's referral fee covers payment processing — unlike Amazon, there is no separate payment fee for most sellers.
There is no monthly subscription, listing fee or per-order fixed fee. The referral fee is the entire platform cost.
If you use WFS (Walmart Fulfillment Services), add the per-unit fulfillment fee to 'other costs' — it works like Amazon's FBA fee and depends on size tier.
Frequently asked questions
How much does Walmart Marketplace charge?
A referral fee of 6–15% depending on category (15% for most general merchandise), and nothing else on standard sales.
Is Walmart cheaper than Amazon FBA?
Often slightly — no subscription and no separate payment fee. But compare with real numbers: run both calculators with the same item.
Does Walmart charge on shipping?
The referral fee applies to the item price; buyer-paid shipping on standard listings is not subject to the referral fee.
Related tools
- Fee structure: Walmart Marketplace US referral fee schedule (2026). Rates editable — category-dependent.
Last updated: 2026-09-08